Digital menus have redefined the way of presenting food choices in restaurants. Every business owner wants to try the digital menu, from fast food businesses to modern cafes and bars. They are attractive, self-explanatory, and very chic in terms of aesthetics.
Here are the benefits of Digital Menu for Your Food Business :
- Research shows that more than 78% of adults have seen a digital menu at least once.
- Almost 70% of people reported that they had made an unplanned purchase because of it.
- More than 85% of restaurant owners said that they would consider choosing them for their place.
- The ratio of switching from traditional menus to digital ones is almost 50% in 2021.
- Sales of the restaurants have increased by 3 to 5% within a year.
- The waiting time after placing an order is reduced by 35%, which is very good for the restaurant.
- They can help in increasing brand awareness and identity by 30%.
The above facts should convince restaurant owners to consider switching to digital menus. Other than these numbers, here are some of the benefits of Digital Menu you should know:
1. Cost-Effective and Time-Saving
Traditional menus require time and money for their designing and printing. But when you choose the digital menu, you can design and edit them without spending on the material and printing. They will reduce the workload of workers and save time. It may look small, but collectively it is an extremely valuable investment for your business in revenue generation.
2. Improved Customer Experience
You can please customers with instant service by using technology. When people look at an interactive and vibrant piece of art instead of a boring printed menu, they will likely have a great time deciding their order. The waiting time for getting it is also zero, so this will directly affect customer satisfaction which is directly related to brand image and recognition.
3. Customer Insights are easily available to be tracked
The system behind every business runs on data now, and it is very easy to track the record of sales when people order digitally. You can get the general sales data and the highest and lowest selling items with a click, and that data will help you make further purchases or changes in the menu. It is convenient for business owners as well as customers.
4. Flexible and customizable
The number of changes and rotation of dishes, which is often decided in the restaurant, is very difficult with static paper menus. It will use innovation to promote ease, and you can change and control the availability of any food item with just a click. You have the flexibility to work with the ingredients, and you can add new dishes to the menu often.
You can offer your dish in detail using the digital menu app. Ingredients, nutritional data, and preparation time are all included in the details. Your guests will have a clear understanding of the food items, nutritive quality, ingredients, as well as preparation time from this. Additionally, they can choose special favors and alter the menu to suit their preferences.
The menu on the digital restaurant app is simple to use. The customer can choose their preferred category and the food they want without having to look through the entire menu. This improves customer satisfaction and saves time.
6. Simple Ordering
Using the food ordering app only requires a single click to place an online food order. Instead of standing in line, customers can place their orders directly from the digital menu app.
7. Highlight Special Offers
Through a digital restaurant app, you can inform your customers about upcoming occasions, special offers, and newly added menu items. Using this platform, you can inform your customers about happy hours as well as other exclusive discounts. Additionally, you can invite your clients to like you on Facebook by displaying their Facebook page. Additionally, you can create schedules to show the appropriate content at the appropriate time.
8. Manage Content from Anywhere
Since you have an internet connection, you have the freedom to configure and keep an eye on a network of digital menus from anywhere. Your content manager can connect the digital menu through the drag-and-drop interface and make the necessary adjustments. Additionally, if you connect your digital menu with hotel and restaurant management system, you can create a sales summary in real-time and see exactly how each store is doing.
9. Support for Upselling
A restaurant app and a digital menu with high-quality food images can entice customers to purchase that food item. It offers customers an interactive experience. To boost sales, you can advertise your promotional bundles and deals. For instance, showing customers a picture of a burger to fries will encourage them to purchase the same item. You can increase sales at your restaurant by implementing an intelligent menu.
Adaptability is the most important lesson this pandemic taught us, and switching to technology is the answer for businesses, including the restaurant industry, which is the most affected during this time. So try to experiment with your food business and switch to a digital menu for restaurants to have a smooth and optimized business solution. We recommend HiMenus for digital menu software Services.